![]() ![]() The Nexus 9 starts at $399, has a display with the same resolution and aspect ratio as Apple’s tablets, and is made of more premium materials (read: metal). So for its new Nexus 9, Google took a different approach: it went straight for the iPad. Now small and cheap tablets are ubiquitous and Google doesn’t need to show other manufacturers how it’s done anymore. In light of this, Google has traditionally worked around Apple’s tablets: the small and cheap Nexus 7 carved out a niche for itself by filling a need Apple’s tablets didn’t. If you are making a tablet, the iPad is what you’ll be judged against and ultimately compete with. For years, Apple’s iPad has set the bar for tablets. ![]()
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